olle lundin info@ollehello.com +31 6 15 202 101

Magazine

Movie

Magazine

Movie

The project consists out of various layers that speaks to different audiences depending on their previous knowledge. The first layer being an introduction to the discourse of gendered performativity and a playful criticality towards media culture and especially high fashion advertising, in this case Vogue.

Secondly there is the more theoretical dimension where the discourse is materialised and where theory becomes an embodied part of reality where this setting can be used to initiate further thought and discussion on what we are and how we behave. How identity is constructed and performed, as mentioned before.

© 2017 Olle Lundin All rights reserved